Uncomn Projects. The creative agency built for multifamily.

Leasing budget calculator

What does it cost to fill a new building?

Enter your building. Get a planning range for brand, marketing, and events, from pre-leasing through 93% occupancy.

01/ Your building

Market
Scope

Pre-leasing starts three months before delivery.

03/ Full breakdown

See where every dollar goes.

Line items, a month-by-month spend timeline, and a PDF plan you can share with your team.

04/ Market context

350,000

Units absorbed nationally in the first nine months of 2026, up 14% from a year earlier.

Cushman & Wakefield, Q3 2026 U.S. Multifamily MarketBeat. Source

69%

Share of apartments absorbed six months after completion, nationally.

NAHB Eye on Housing, from Census SOMA data. Source

6.4 weeks

Average free rent on a 12-month lease at properties in leasing that offered concessions, Q1 2026.

ALN Data, April 2026 newsletter. Source

National figures, retrieved November 12, 2026. Local markets vary.

How we calculate this

The ranges start from the Uncomn Launch Playbook: a 150-unit Class A building in a top metro. We scale them by units, market, and scope.

  • Build is one time: brand, website, photo and video, collateral and signage design.
  • Run is monthly: social management, paid media, and website hosting, from pre-leasing until the building reaches 93% occupancy at your pace.
  • Moments are events: broker preview, grand opening, resident events.

Lean is a limited-scope budget: a logo and style guide, a website on the Uncomn CMS, exterior photography, banners, an A-frame, basic collateral, and simple opening events. It includes basic sign production; the other scopes show design only.

Not included: listing site fees, printing, sign fabrication, event production costs, construction, and FF&E. The breakdown adds a 10% contingency, which we recommend holding back.

This calculator is for estimating only. Your final scope sets the final number, so contact Uncomn for final pricing.

Want this built for your building?

Tell us the project. We will turn the range into a plan with phases, owners, and a number you can take to your partners.

Book a discovery meeting →
Uncomn Projects / The creative agency built for multifamily. Based in Los Angeles, working across the country.

Planning ranges are estimates for budgeting only, not quotes. Contact Uncomn for final pricing. Market figures are national and change quarterly.